The Chérubin Standard

This craft asks a lot. We give it everything.

1. Made in-house, daily

Everything is made in-house, daily, by our team with care, passion and consistency.

2. No shortcuts


No shortcuts, no bought-in finished products, and no compromise on how things are made

3. From scratch means from scratch

No compounds, no artificial flavourings, no fake depth. If it’s here, it’s made properly.

4. Ingredients matter

Good pastry starts with good ingredients. There’s no way around that.

Time, discipline, early mornings, high standards — all of it, for something that brings us real pleasure, and feels even better when we get to share it.

5. Pleasure comes first

If it doesn’t taste good, feel good, and make people want another bite, it doesn’t belong here.

6. Atmosphere is part of the craft

The music, the mood, the welcome, the energy — it all matters. We’re not just here to sell pastry.